Are you doing your best to boost your business but performance still lags behind? Then perhaps you have a company culture problem.
Company culture has always been an important aspect of business. It’s the glue that binds your workforce together and keeps them motivated.
Today, more than ever, companies must invest in a strong company culture to remain competitive. With so many distractions, controversies, and competitors ready to snatch your top talent, you cannot afford to ignore company culture.
So, read on if you’re wondering why is company culture important.
Company Culture Basics
For most entrepreneurs, company culture is a fuzzy concept. By definition, company culture is the social and mental environment within which your employees work. It’s the overall “personality” of your company as it’s expressed by the people in it.
Company culture encompasses a wide range of qualities, including:
- Employee interactions
- Work values
- Company mission
- Business goals
- Overall workplace environment
- Tool integration
- Out-of-workplace interactions
Companies with different business goals and ethics can have widely different cultures. For example, some companies are overly formal, with traditional “white-collar” management and a strict hierarchy. Others adopt a more casual culture with informal management and a limited number of hard rules and regulations.
For example, compare the cultures of Google and Apple. Google’s core values include casual statements like “Democracy on the web works” and “You can make money without doing evil.” On the other hand, Apple takes a more rigid approach with technical jargon such as “divisional characteristics” and “weak functional matrix.”
Why Is Company Culture Important?
Whether you want to be like Google, like Apple, or another company in-between, you need to have a clearly defined culture to reach your goals. According to Deloitte’s chairman survey, 94% of all executives and 88% of all employees believe that a strong corporate culture is vital to business success.
Your employees must feel welcome and enjoy their time working for you. Even if their tasks are challenging, a positive company culture can make them rewarding. In simple terms, culture keeps employees happy and productive.
Let’s see how it affects your company below:
Investing in a positive culture leads to higher job satisfaction. Job satisfaction is no longer a vague metric, but it’s an integral part of any modern company’s long-term growth plans.
A positive company culture will help you keep your best employers. Happy workers will feel more loyal to your company and its core values. If your employees feel you are treating them well, they’ll do their best to help your company succeed.
Recruiting Key Talent
A positive company culture is among the first things potential employees look before applying for an opening in your company. If your competitors offer a more fun and positive environment, they’ll likely get first picks on the best workers.
Higher Morale and Lower Stress
With higher job satisfaction and employee loyalty, overall morale is up and stress is down. This reduces workplace drama and boosts productivity and collaborative efforts.
One less obvious benefit of a strong culture is that it enables out-of-workplace social interactions. If your employees meet for drinks after work, they might come up with new ways to be more productive, and feel more motivated to return to work the next morning together.
Building a Positive Company Culture
While you can’t build a positive company culture overnight, you can lay the foundations in advance and watch it grow along with your business. Here are the main points you should focus on when building your organizational culture:
Define Clear Company Values and Mission
Everything starts with writing down your core values.
What’s your company all about? What makes you unique? What do you want from your company culture?
Answering the above will help you create the basis for your company culture. You will then need to communicate the values and the mission of your company to new, as well as existing employees.
Your core values could encourage your employees to have a fulfilling life outside the workplace, leave all drama outside the door, or focus on professionalism and high performance above everything else. You have the final word in how your company culture will be, but you have to be specific about it.
Hiring and Training
You should always aim to hire people who fit your culture. For that reason, you can use your company culture to find the most suitable candidates when it comes to job interviews. Just a couple of questions about what the employee wants from your company, and what do they expect in a few years’ time will tell you if they understand your company culture.
A bit part of culture is improving how your employees collaborate with each other. By integrating the tools your team uses daily, you’ll strengthen culture and optimize performance.
These tools can include anything from professional collaboration platforms to social media apps, messengers, and fitness trackers.
Cultivating a Team Spirit
Finally, you need to embrace an “us” mentality.
Your company is a team, and not just a collection of random people. All big companies refer to their workforce as a team. A team works together to solve problems and improve.
If your employees see each other as teammates, they’ll be more productive and happier on the job. This is your company culture end goal.
Boost Company Culture and Improve Employee Engagement with Training Amigo
Now that we have answered the question: “why is company culture important?” it is time to take yours to the next level.
Here at Training Amigo, we allow companies to create a culture based on well-being and manage it through a single, easy-to-use platform. We believe in prevention and strive to reshape wellness in the workplace.
Come on in today and try Training Amigo to boost the culture and wellbeing of your company and your employees.